Hospitality Concept LLC · Muscat
Founded by three young Omanis in 2018. Parent company of Urbano Bistro and Nuraia. Quietly building one of the most-watched restaurant groups in the Sultanate.
01 — The Trio
In 2018, the Trio opened a small bistro in Qurum. They were young, Omani-born, and convinced that Muscat was ready for a new kind of restaurant — neither imported chain nor formal hotel dining room, but something in between.
Seven years later, Ms. Wisal Al Harthi, Ms. Widad Al Harthi, and Mr. Al Nadhar Al Harthi are the partners behind Hospitality Concept LLC — parent company of Urbano Bistro and Nuraia.
They didn't grow up in the restaurant business. They built it.
The full story →
Ms. Wisal
Al Harthi
Co-Founder · Partner
Ms. Widad
Al Harthi
Co-Founder · Partner
Mr. Al Nadhar
Al Harthi
Co-Founder · Partner
02 — Our brands
Each Hospitality Concept brand is built around a distinct point of view — its own room, its own room temperature, its own rules.
Brand 01 · Established 2018
Casual dining, considered.
An all-day bistro of multi-international plates, specialty coffee, and fresh juices. Greenery softens the room. Banquettes carry the weight. The mint-green wordmark that anchors the brand reappears in small, careful doses — a stem, a stripe, a single line of punctuation.
Visit the Urbano page →Brand 02 · Mall of Oman · Opening Soon
Made of Light Fire and Spice
Where the Persian plateau meets the Indian subcontinent. A luminous third space — saffron and mountain herbs woven with the primal heat of black pepper, cardamom, and clove. Not a Persian restaurant, not an Indian restaurant. The conversation between them.
"The greatest feasts were born at crossroads."
Visit the Nuraia page →03 — Coming soon
A steady drumbeat of new openings on the horizon — across both Hospitality Concept brands.
Urbano Bistro · Brand 01
Coming to City Centre Muscat Mall — the fourth Urbano address in the capital.
Same plant-forward design language. Same considered all-day menu. Built, as always, for the customer who comes back on a Tuesday — not just the one who comes for the opening.
More about Urbano →Nuraia · Brand 02
Our debut concept arriving at Mall of Oman — Persian Light meets Indian Fire.
A first-of-its-kind dining room for the Sultanate. Saffron, cardamom, smoke, and clay-oven heat — not a Persian restaurant, not an Indian restaurant, but the luminous third space between them.
Explore Nuraia →04 — Where we're going
The phrase gets thrown around in the Gulf hospitality scene like confetti. For us, it has a precise meaning.
01
Hospitality Concept LLC was structured from day one as a parent company — not a single-restaurant LLC. Urbano was the first concept. Nuraia is the second. Others are in development.
02
Every interior is built around a returning customer's habits. The Mall of Oman Urbano, with its plant-forward design and 68 covers, was intentionally sized for relationships — not Instagram traffic.
03
From front-of-house to head chef, we prioritise hiring and developing local capability. The long game is an Omani restaurant group that competes on quality, not just on heritage.
04
Conversations are already underway about Urbano beyond Muscat — and beyond Oman.
05 — Get in touch
Hospitality Concept LLC
info@hospitality-concept.comVisit a restaurant
